What Linkedin can do for Real Estate Professionals
Of all the social media sites that you can make use of in your career as a real estate agent, LinkedIn may be one of the last ones that come to mind. However, LinkedIn can actually do a lot for real estate agents who use it properly. If you know how to use it, you can drive up your sales and get hundreds of promising new connections. Here are some of the things that you can use LinkedIn for.
Building a Business Customer Base
LinkedIn is best for building a steady business customer base, so it is a great choice if you are trying to market properties to business clients. The website is designed for networking, so you will get the chance to meet new prospective clients through the business client base that you have already established. You can also target business leads by using the LinkedIn system to find information about relevant people in each organisation. As well as building strong client links you can also build networks to help your residential clients. For example, property buyers may be looking for reliable painters and decorators, or sellers may be looking for movers. You will provide a better service to your client if you can hook them up with the people that they need.
Change the Conversation
Instead of following trends, you can use LinkedIn to create trends in your area. Create topics and discussions with other people in the real estate industry in your areas and be part of shaping the discussion. Lead focus groups about new regulations which may affect people in your industry, and share information about new joint initiatives. Whilst you can still follow if you want, LinkedIn gives you the power to change the conversation if you want to.
Get the Most out of Physical Networking
LinkedIn is still an excellent tool if you would prefer physical networking. You can use the site to do research about prospective attendees at each event that you go to, so you will know who you need to talk to and what you need to talk to them about.