Social Media

10 Steps to Build Your Stature as an Influencer

Having a strong online influence is like having a megaphone in one hand and a crystal ball in the other. It gives you the knowledge to anticipate what your audience wants while simultaneously connecting consumers to resources, products or services that matter to them. Thus, you are able to bolster […]

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6 Marketing Collaboration Tips From the Experts

Marketing is becoming more multi-faceted than any other department in a business, and no one knows this better than marketing executives who manage these teams. This is particularly true for those who work with not only an in-house team, but with freelancers who work in marketing departments remotely (something that […]

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Snapchat to Add Features Reminiscent of Instagram

Remember that time when Instagram copied Snapchat’s features and didn’t even bother to change the name? Well, it happens to be that they stumbled on a really cool idea that turned into a unique feature — the ability to go back and forth in the Stories — that Snapchat wants […]

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The Importance of Authenticity in Social Marketing

On this episode of Answers to Questions, Entrepreneur Network partner John Meyer of Lemonly goes over the important elements of social media marketing. When doing social media for a company, all of the posts should be relevant. Take into account your target audience and the goal you have in mind for your […]

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