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10 Instagram Strategies for Creative Marketers

Instagram has seen incredible growth since it was acquired by Facebook in 2012 — in fact it’s grown by 400 percent! That’s why for marketers, it can be an extremely helpful tool.  Why Instagram? First, Instagram is easy to use, which is a big plus. Also, it’s not (yet) as ad-driven […]

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Now You Can Make Your Own Twitter Moments On Mobile

Now You Can Make Your Own Twitter Moments On Mobile While Twitter tested a replacement for its storytelling/tweet curation tool “Moments”, it looks like the feature is here to stay…and it’s expanding. Yesterday, Twitter announced that mobile users now have the ability to create their own stories on Moments. The […]

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Why Brands Are Going Back to School

Why Brands Are Going Back to School I recently had a chance to meet Lori McFarling, CMO of Discovery Education. I got to know Lori through her inspiring presentation at the Incite Corporate Marketing Summit and I’m delighted to share what she, Discovery Education, and partner brands are doing to […]

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The Most Effective Form of Digital Marketing Today

The Most Effective Form of Digital Marketing Today Earlier this year, the marketing industry was buzzing about Morgan Stanley analyst Brian Nowak’s quote in the New York Times that “In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or […]

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Advertising Is Dead. Long Live Advertising.

Advertising Is Dead. Long Live Advertising. In the ad world, change is the only constant. And boy, things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into […]

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10 Mistakes Content Marketers Make

Content marketing is big business these days. It’s a huge element of online marketing and has become a favored lead generation tactic for many businesses, with good reason. And, it’s not an easy task. There’s more to it than just posting content. The marketer must come up with a suitable, […]

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