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Social Media

A Social Media Strategy Example

Whenever I talk to a customer, they talk to me about their objectives with social media. Whether it’s a company CEO or a junior social media marketer, they seem to, inevitably, focus on a single goal. They want more Fans, more sales, more customers, more loyalty or more engagement through […]

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Leading Marketers Give Their Top Strategies

Every business wants two main things: traffic and sales. But how do you turn traffic into a sale? That’s where creating an email list comes into your online marketing mix. You need to create a list of people who are interested in your tools. Now, you could buy one. But […]

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Local Lead Generation: The Complete Beginner’s Guide

There are a lot of guides on lead generation out there, written by experts from a number of reputable marketing blogs. Unfortunately, most of them speak to businesses who largely operate online, meaning they’re generating leads from all over the world. But if your business deals primarily with local customers, […]

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