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Why Brands Are Going Back to School

[ad_1] Why Brands Are Going Back to School I recently had a chance to meet Lori McFarling, CMO of Discovery Education. I got to know Lori through her inspiring presentation at the Incite Corporate Marketing Summit and I’m delighted to share what she, Discovery Education, and partner brands are doing […]

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The Most Effective Form of Digital Marketing Today

[ad_1] The Most Effective Form of Digital Marketing Today Earlier this year, the marketing industry was buzzing about Morgan Stanley analyst Brian Nowak’s quote in the New York Times that “In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google […]

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Advertising Is Dead. Long Live Advertising.

[ad_1] Advertising Is Dead. Long Live Advertising. In the ad world, change is the only constant. And boy, things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept […]

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10 Mistakes Content Marketers Make

[ad_1] Content marketing is big business these days. It’s a huge element of online marketing and has become a favored lead generation tactic for many businesses, with good reason. And, it’s not an easy task. There’s more to it than just posting content. The marketer must come up with a […]

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How to Make ‘Boring’ Industries Exciting Online

[ad_1] Are you in a “boring” industry? Finance or real estate, perhaps? Legal services or manufacturing? Sure, you may find your profession interesting, but you sigh at the futility of engaging with your audience online. “They just won’t care,” you say with resigned certainty. Stop the negative talk. Generating awareness […]

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Pinterest Enters the Ring With Facebook and Twitter

[ad_1] In August, Pinterest followed other major social platforms by launching full video ads for brands. More options for video marketing can only be good news for marketers, and here’s why I think so: But each social platform has its own audience and way of presenting video content, so you […]

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7 Lessons Entrepreneurs Can Learn From Vine’s Demise

[ad_1] Last week Twitter announced that it is shutting down Vine. The six-second video creation app won’t be available much longer. Although the site will remain up indefinitely to pass the cultural heritage to the future generations. While the news created major waves in digital community, it really came as […]

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