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7 Instagram Accounts You Should Follow in 2017

7 Instagram Accounts You Should Follow in 2017 What makes an Instagram account great these days? The answer is subjective, but in my opinion, there are three things: creativity, consistency and a genuine voice. And I can’t forget: the ability to roll with the platform’s numerous changes, because those changes will […]

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8 Tactics to Maximum the Visibility of Your Tweets

Twitter is known as a quick, informative social media platform that focuses on breaking news, factual snippets and clever thoughts. The estimated lifespan of a tweet is about 18 minutes. After that, unless someone actually visits your profile, it’s pretty much gone. How do you break through the noise and ensure maximum visibility for […]

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Is Instagram the Next E-Commerce Giant?

Is Instagram the Next E-Commerce Giant? Fancy some Instagram shopping? E-commerce on the platform is easier than ever with Instagram’s recent release of shoppable tags. This feature allows brands to provide additional information on products they share on Instagram. Through the shoppable tags tool, all of the steps a consumer takes before […]

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The Smarter Way to Humanize Your Company’s Use of Twitter

Providing the appropriate voice for your brand on Twitter can be a challenge for many content strategists to navigate, especially when your tweets are under constant scrutiny from your audience. This can become even more difficult for larger corporations when their Twitter content needs to be approved by legal departments […]

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How to Turn Facebook Throttle Into Good

The average Facebook user has hundreds of friends and likes probably about 50 pages. That means there are a lot of updates in the newsfeed, which is apparently why Facebook throttles the number of people who see any given post. If you find yourself being throttled like me, don’t blame […]

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