Budgets are tricky. After splitting it between hiring talent, advertising and PR, you can’t afford to invest in the hundreds of tools it seems like you need to cover it all. The good news is that you don’t have to.
Time management is also a major issue you have probably faced; with just too much to accomplish in limited time. With your attention split between multiple tasks, you might find that very little gets managed each day.
Many marketing and sales tools have diversified to enable more features and functionality, allowing you to cover more than one task with one tool. Here is a list of 7 such tools for ecommerce businesses, with descriptions of what you can do with each one.
1. Canva for presentations and visual marketing
If you market an ecommerce business, you definitely want to use visuals in all of your marketing communication. They can help you capture consumer attention and prompt more buys than visual-free communication.
You can use Canva for just about anything visual. If you’re a startup, you can even use the tool to create your logo.
Upon creating an account on the app, you are directed to a page that templates to help you quickly and easily create blog graphics, presentations, social media graphics, email marketing templates, A4 sized fliers (for offline usage) and more.
Suppose you need to create a Facebook post and have selected that canvas, you can then choose from free (or paid) design templates to complete the task.
Once your template is in place, you can customize your design by changing the text, adding your logo and including an extra element.
You can also use Canva to create ad banners or event covers for Facebook, cover images for most social networks and even the monthly report/presentation that you are expected to submit to your manager.
2. DrumUp for social media and content marketing
As an ecommerce marketer, you probably use social networks to build brand awareness, expand your fanbase and even drive sales. Keeping an audience engaged across multiple social networks is a tough proposition, considering your competition is the hundreds of other, often personal, posts vying for their attention.
You can use DrumUp to manage your social presence more efficiently. The app lets you store content in categories in an in-built library from which you can schedule to your Facebook, LinkedIn and/or Twitter accounts when necessary.
By storing posts and scheduling enough of them weeks in advance, you can save up your time to create strategy, real time engagement and manage support.
The app also helps you identify content that works and doesn’t by displaying engagement metrics (likes, shares and click-throughs).
You can also promote your posts on DrumUp, and see them recommended to and shared by other users on the app.
The app also offers keyword-based content suggestions, RSS feed integration and a separate employee advocacy module that can help you amplify your content and drive more traffic to your website.
3. GetResponse for email marketing and automation
If you have run email marketing campaigns, you know the importance of design, A/B testing and automation.
GetResponse helps you create emails, test them and set autoresponders to manage responses. It also lets you host and manage live webinars, which you can use for internal training or meetings for efficient collaboration.
As an ecommerce marketer you probably run email marketing and sales campaigns often. You can streamline the activity by using in-built templates and saved drafts on the app.
If you work in teams across multiple locations of your company, you can use the app’s team management feature to provide different levels of access.
You can also use the app to create and A/B test custom HTML email templates and access audience behavior data to optimize your campaigns.
The app also lets you create targeted campaigns to chase cart abandoners and turn them into customers.
4. Trello for content creation and project management
If you are a fast-expanding ecommerce business, you probably have several projects running to fuel that expansion.
Keeping track of it all can be tough, unless you have a flexible tool that can help. Trello does just that.
The tool doesn’t have a built layout, but lets you create one for yourself with “cards” and “columns”.
You can create multiple Trello boards, one for each department (development, sales and marketing). You could even have one simply for ideas.
Each column can act as one phase in the progress of any project, and the cards you add to the columns can contain details. You can create columns for every step from idea suggestion to approval, project in progress and completion.
You can assign cards to any member with access to your board, set due dates and monitor them. Members can attach files to cards, start conversations on them and leave comments.
5. Serpstat for SEO and Competitor Research
In an ecommerce company, new products and services are introduced constantly, and SEO becomes critical for online sales. You need means to monitor competition, conduct keyword research and analyze backlinks continuously to stay on top of your market.
Serpstat is a great tool to use for those purposes.
When researching keywords, you can simultaneously look at the top 100 domains via SerpStat, so you can accurately assess where you stand and what needs to be done to move up your rankings.
If you want to predict your rise in rankings for certain keywords, or understand how a competitor improved or sank in rankings, you can view historic SERP data on the tool.
You can also create tag based groups of keywords, and compare yourself with competitors across keyword categories and see how you measure up.
Subsequently, you can also assess the market share you have in comparison with competitors via keyword rankings on the tool.
Additionally, you can explore backlinks (yours and your competition’s), conduct keyword research for search patterns and insights, and conduct a site-audit to identify technical SEO errors to be fixed.
6. Slack for internal communication and multi-functional integrations
Slack is a popular chat app for businesses. You can quickly collaborate with individuals and teams via personal and team channels on the app.
But the app can do much more, with integrations. In 3 years of Slack’s existence, the app has acquired enough users to interest other software in building integrations. In fact, DrumUp, GetResponse and Trello also have Slack integrations that let you use some features of those apps via Slack channels.
For marketing, GrowthBot is a very interesting integration. The bot is HubSpot founder Dharmesh Shah’s pet project, and lets you access valuable pieces of information for competitor and content research by chatting with the bot on your Slack app.
There also exist integrations like ARC that report your Google Analytics numbers on your Slack channel.
For sales, you can use MadKudu to notify you of important events like when a high-potential prospect is engaged with your webpages.
Being an ecommerce marketer, you are responsible for all numbers – everything from signups to purchase. Since all that data is measurable, you are expected to keep track of it and use it to create strategy.
Of all the metrics you should be paying attention to, these are an absolute necessity – total website traffic, audience insights, conversion rate, average order value and shopping cart abandonment rate.
Cyfe is an interesting analytics tools that lets you add widgets and create a customized dashboard where you can measure a few important metrics.
Website visits and search analysis is a popular Cyfe dashboard. You can also monitor social media, marketing and sales.
About the Author:
Jessica Davis is a Content Strategist with Godot Media. She has years of experience, working closely with online businesses, helping them refine their marketing strategy through content. Her other interests, besides online content strategy and internet marketing, are technology and fashion. You can read her articles at the Godot Media blog.