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August 17, 2017

15 Creative Facebook Cover Photo Examples & Ideas for Your Business

In this world, nothing is certain except death, taxes, and a Facebook layout change.

Through the countless improvements with the site’s interface and constantly offering new features, Facebook remains consistent in its efforts to engage users.

As of this writing, your Facebook page’s layout is dominated by your cover photo.’

  • Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones
  • Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes

Although various sections across the page are of equal importance for businesses, it’s the cover photo that initially grabs a user’s attention. Being so prominent, it represents huge real estate space on a page, and yet not every business is putting careful thought into a Facebook cover.

Aside from looking nice, your cover image should showcase your brand and the impression you’re trying to make. It should serve a purpose, which, from a business perspective, could be anything from driving signups, advertising products, or improving your overall business presence on social.

Take your Facebook cover photo cue from these 15 companies who are leveraging this visual branding space to capture their audiences.

1. Atlassian – Highlighting an upcoming event


facebook cover photo examples

Why This Facebook Cover Photo is Great:

Enterprise software company Atlassian uses its cover image to talk about an upcoming event. Facebook users quickly see that the brand’s objective in using this graphic is to drive more registrations to their summit. They’ve accomplished this while keeping their brand colors and messaging clear and intact.

2. Estee Lauder – Featuring a specific product


facebook cover photo examples

Why This Facebook Cover Photo is Great:

Another way to maximize the space for your Facebook cover is to show off a product you’re currently promoting. Beauty brand Estee Lauder does a good job at making its cover photo shine by displaying its night repair product along with a sleek, well thought-out image coupled with a design aesthetic that matches its brand identity.

3. Uber – Aligning with the app and website


facebook cover photo examples

Why This Facebook Cover Photo is Great:

The transportation network company’s cover image completely aligns with the modern look and feel of the Uber app and the website. When you’re browsing the brand’s Facebook page, you’ll feel like you’re just using the app or browsing through the Uber website. A good way of demonstrating professionalism in the digital landscape is to look “put together,” meaning your logos, fonts, and color scheme should remain consistent across all media.

4. Squarespace – Nailing the use of a call to action (CTA)


facebook cover photo examples

Why This Facebook Cover Photo is Great:

“Create a beautiful website today,” says online platform Squarespace’s cover photo. This is a solid example of how a simple and direct call to action can be useful for your brand. Upon first glance, it already answers the question, “What’s in it for me?” It also features a quick look at the product or service in action.

5. Help Scout – Playing with symbols


facebook cover photo examples

Why This Facebook Cover Photo is Great:

With just the brand name slapped into their cover image and a bunch of icons, customer service software provider Help Scout is able to communicate a general idea of what they do. Symbols ranging from lifebuoys, swiss knives, trophies, paper planes, lightbulbs, and clouds show that this brand is all about support tools and getting things done for the customer.

6. Nutella – Setting a scene


facebook cover photo examples

Why This Facebook Cover Photo is Great:

This cover photo example features various elements that work together to set a scene for the viewer. It instantly communicates that the familiar chocolate spread Nutella is perfect for breakfast. The image is bright, fun, and enticing, and it also helps that the tagline is a simple call to action that also works well with the scene the has image set.

7. LAMY – Displaying a trust indicator


facebook cover photo examples

Why This Facebook Cover Photo is Great:

Establishing your credibility via trust indicators is a tried and tested formula in online marketing. German writing instrument brand Lamy has capitalized on this practice in order to create impact among prospective customers. By featuring its product line-up and proudly displaying a trust indicator against a clean, light background, it is able to say that the company is confident about its products and eager to drive sales.

8. Festival de Cannes – Unifying photography and branding


facebook cover photo examples

Why This Facebook Cover Photo is Great:

The union of photography and type in this visually stunning cover image of the Cannes Film Festival page is a strong example of how additional elements can create a really strong look and feel for your Facebook page. It was just a simple photo of a woman dancing, perhaps in an attempt to show how lively and exciting the festival is. With the addition of the red overlay and the golden logotype, it was also able to evoke that the festival is a serious deal.

9. Netflix – Using video to draw attention


facebook cover photo examples

Why This Facebook Cover Photo is Great:

This year, Facebook rolled out a feature that allows page owners to use videos they have uploaded as cover images. Of course, you’d expect video streaming giant Netflix to jump in, and they did. Patterned after the opening credits of Orange is the New Black, the cover video features a montage of close-ups of familiar characters from various Netflix shows. Facebook users can expect to see more of these cover videos in the coming months, since businesses are sure to take advantage of this feature to create more engaging and rich experiences for their audiences.

10. RingCentral – Making a bold statement


facebook cover photo examples

Why This Facebook Cover Photo is Great:

You read the tagline, didn’t you? The cover photo of cloud communications provider RingCentral is solid proof that a big message deserves a big typeface. If you want to make a statement that resonates, create something that audiences will remember and can instantly associate with you. In addition, the image also has a nice futuristic feel to it, while the presence of clouds will immediately tell you that you’re navigating a Facebook page for a cloud service.

11. Best Buy – Drawing attention through color


facebook cover photo examples

Why This Facebook Cover Photo is Great:

Using flashy colors can help draw attention to where you want it. Electronics big box retailer Best Buy immediately suggests that their brand is vibrant and friendly, but also effectively draws attention to the actual products being sold (that usually come in black, gray, and white) because the vivid colors provide a good contrast to the neutral tones.

12. VICE – Be different. Be Hip


facebook cover photo examples

Why This Facebook Cover Photo is Great:

Alternative media VICE does a great job at staying true to its hip and millennial leanings through its Facebook cover photo. The cluttered collage-like image shows that there’s some randomness here and there and a dash of flamboyancy – it’s almost as if you’re looking at abstract art. Facebook covers don’t necessarily require you to have something to say, but it should at least complement what you’re all about.

13. Tim Hortons – Crowdsourcing is smart and easy


facebook cover photo examples

Why This Facebook Cover Photo is Great:

Because it’s social media, you’d automatically expect audience participation. This is how Canadian coffee and donut chain Tim Hortons decided to approach the creation of their cover photo. By pooling in photos from customers around the globe, they’ve successfully transformed their audience into co-creators. So, for companies wanting a more organic way to build loyalty and engagement, this could be the way to go. Not only do you have brand new content, but you also encourage participation and recognition among community members whom you already profited from.

14. Life Time Fitness – Showing some action


facebook cover photo examples

Why This Facebook Cover Photo is Great:

The kind of cover photo Life Time Fitness decided to display is perfectly appropriate for the industry it’s in. For one, no one likes a photo where nothing happens – especially when you’re a health club chain that operates 24/7. When customers see you in action, they are inspired. This photo could encourage the viewer to get fit and start an active lifestyle. The first step could be signing up for a gym membership.

15. Oracle Data Cloud – Finding the right balance


facebook cover photo examples

Why This Facebook Cover Photo is Great:

Check out the use of bright red and a monochromatic photo in this Facebook cover from Oracle Data Cloud. Notice how it helps draw the eyes to individual elements that make up the graphic. There’s no one focal point but the overall design has a certain appeal to it. There’s a catchy CTA (typeface), a ‘humanized’ element to an otherwise machinated product or brand (photo of a woman), the familiar branding, and the striking color that could mean vibrancy, energy, and power.

Final Thoughts


Because it’s the first thing visitors see when they land on your Facebook page, your cover image presents a lot of business opportunities.

Hopefully, you’ve been inspired by the brands mentioned above. They should have given you an idea of what to include in your own cover image and how you can align your Facebook cover with your business objectives.

About the Author:

Klaris Chua is a digital content marketer who has written many pieces on startups and small business communications. She used to be a reporter for a business newspaper but the conventional path of a writer didn’t appeal to her. You can connect with her on Twitter.


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